Monthly Archives: November 2015

8 Recent Digital Marketing Stats

Below are 8 interesting digital marketing stats posted recently posted in AdWeek.

1. Facebook users are becoming lurkers.
34% of Facebook users posted a status update during the third quarter (according to GlobalWebIndex) – meaning 66% didn’t post one at all during a three-month period. Down from 50% of users updating their Facebook statuses during the same period the year before.

2. Social network usage is on the rise.
Facebook users were using an average of 2.5 social networks in 2012, that number has since increased to 4.3 social networks. (according to a recent GlobalWebIndex report)

3. YouTube vs. Facebook.
200,000 consumers were interviewed across 34 markets for its Q3 study. While Facebook has the biggest worldwide membership of any social platform, it is not the most-visited social platform – YouTube is. YouTube is No. 1 for visitation, with 81%  of respondents having gone to the video platform at least once last quarter compared to Facebook’s 80%. (again, according to a recent GlobalWebIndex report)

4. Wearables usage to double.
By the end of this year, 39.5 million U.S. adults will have utilized wearables such as smartwatches and fitness trackers, a 58%  jump over last year, according to data from eMarketer, which expects wearables usage to more than double by 2018 to 81.7 million users.

5. A good review is important.
41% of those surveyed by Social Media Link say it takes between one and four digital product reviews to get them to buy.

6. Are we addicted to our smartphones?
58% of Gen Y consumers consider themselves to be addicted to their smartphones. The company’s mobile-minded report also said that 66% of millennials are likely to contact a business by placing a call versus 22% who are likely to use social media. (Invoca report)

7. A note from Wall Street.
Mobile might be the future of marketing, but Wall Street could be more impressed. “Mobile Internet” stocks were down 15% during the third quarter. (recent Digi-Capital report)

8. Cookies are more than a snack.
When asked what their single most important source of data for insights creation will be two years from now, 30% of clients and 27% of suppliers chose “consumer-specific data collected passively.” The most common example for “passive data” is the use of cookies on a consumer’s computer to capture Internet browsing history. (GfK and the Institute for International Research (IIR) surveyed more than 700 market researchers  and suppliers)

If you are interested in hearing more digital marketing stats & how they might apply to your business’ bottom-line be sure to contact us.