2018 is shaping up to be an exciting year for graphic and print design.
Read on to discover the top five graphic design trends which will be making an impact in 2018, from color fonts to maximalism, and everything in-between!
1. Color Fonts
Color fonts, also known as chromatic fonts, are OpenType fonts with additional data attached in SVG (Scalable Vector Graphics) format. This means that color font files store extra data, such as textures, gradients, and colors.
In line with the trend for all things maximalist (see below), color fonts are over-the-top and bordering on bad taste. Above all, they’re meant to be bringing the fun back into design, which makes them a welcome departure from the rigours of minimalism.
2. Animated Typography
In digital design, we’re also going to see the color font trend go one step further with animated versions of color fonts. These will bring an extra dimension of interactivity and fun to branding, social media content and apps in 2018.
3. Texture in Print Design
The design industry’s focus on digital design has shifted attention unfairly away from print design in recent years. Not ones to be discouraged, print designers have been quietly and skillfully carving out a niche for print design, which makes it just as relevant in an online-obsessed world.
There’s something about printed materials which web design can’t rival—it’s the physicality and tactility of print that makes it an indispensable marketing tool for brands.
In 2018 designers will play up this difference, and be more experimental with textures in their printwork. Recycled and bespoke papers, embossing, foiling, quilting and high-gloss finishes bring an extra element of textural surprise to otherwise pared-back designs.
The focus is on emphasizing the beauty of natural texture and imperfections in the paper stock, making these into business cards you can’t help but want to pick up and stroke.
The resurgence of fabric-bound books will also continue this year, with more cover designers opting for linen and wool textures in their designs, adding to the tactility and treasurability of beautiful books.
4. Maximalism and Eccentricity
There’s a sea change in graphic design at the moment. Tastefully minimal design suddenly seems a little, well, boring.
The worlds of fashion and interiors have already taken note of the new taste for maximalism.
In graphic design too, the mood for 2018 is maximalist, with designers starting to be more creative with color, embellishment and detail. Take your cues from folk design, retro styling and Wes Anderson movies to channel the trend in your own designs.
5. Line Art Branding and Packaging
Line art is the successor of flat design, and the style was popular across icon and app design last year. In 2018, we’ll see the line art trend move into branding and packaging design.
It’s a subtle style that instantly makes labels and boxes look cutting-edge, and it really sings when set in metallic foil against a backdrop of pastel colors. If you’re not completely on board with the maximalist trend (see above) this is a great halfway house. You can bring in lots of detail, and still keep the design looking simple and pared-back.
Be sure to call Radsick Ad Group if you would like a fresh, updated look for your businesses marketing materials in 2018.