A refreshing and revitalizing shade, GREENERY is symbolic of new beginnings.
GREENERY is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of GREENERY signals consumers to take a deep breath, oxygenate and reinvigorate.
GREENERY is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world.
This shift is reflected by the proliferation of all things expressive of GREENERY in daily lives through urban planning, architecture, lifestyle and design choices globally.
A constant on the periphery, GREENERY is now being pulled to the forefront – it is an omnipresent hue around the world.
A life-affirming shade, GREENERY is also emblematic of the pursuit of personal passions and vitality.
What is the PANTONE Color of the Year? A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.
Nature’s neutral, GREENERY is a versatile “trans-seasonal” shade that lends itself to many color combinations & can easily cross over fashion, beauty products – as well as – graphic design applications.
A softer take on color for 2016…
For the first time, the blending of two shades – Rose Quartz (13-1520)
and Serenity (15-3919) are chosen as the PANTONE Color/s of the Year.
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.
Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.
In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.
“Joined together Rose Quartz & Serenity demonstrate an inherent balance between a warmer rose tone & the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order & peace.” Leatrice Eiseman Executive Director, Pantone Color Institute
This year’s 32nd annual conference had a great turnout – top CFO and management level attendees, along with exhibitors and sponsors representing companies like Bank of America, Wells Fargo, TD Bank, Capital One, Chase, HSBC and over 50 more gathered for 3 days at the Hilton NY to network, exchange ideas and attend educational & informational sessions to help them succeed in today’s treasury industry.
Looking forward to a great year ahead and seeing everyone next May at NYCE 2015!
E-readers and tablets are becoming more popular as such technologies improve,
but reading on paper still has its advantages.
Studies in the past two decades indicate that people often understand and remember text on paper better than on a screen. Screens may inhibit comprehension by preventing people from intuitively navigating and mentally mapping long texts.
In general, screens are also more cognitively and physically taxing than paper. Scrolling demands constant conscious effort, and LCD screens on tablets and laptops can strain the eyes and cause headaches by shining light directly on people’s faces.
Preliminary research suggests that even so-called digital natives are more likely to recall the gist of a story when they read it on paper because enhanced e-books and e-readers themselves are too distracting.
Paper’s greatest strength may be its simplicity.
This article was originally published with the title “Why the Brain Prefers Paper”.
Conference date: May 2, 2013
Be sure to visit: www.rmafp.org
Radsick Ad Group has assisted in creating the various marketing pieces to promote this year’s conference – including: conference theme development, web updates, eBlasts announcements, direct mail, brochures and on-site display graphics.