LinkedIn Launches Conversion Tracking
LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.
This new tool will help marketers understand more about the specific ads and even the unique LinkedIn audiences that are driving your campaign conversions and generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals.
LinkedIn Updates Publisher Experience
LinkedIn rolled out a new publishing experience that makes it even easier for you to reach and engage with your audience on LinkedIn.
The new and enhanced desktop publishing experience on LinkedIn includes a sleek intuitive interface, more text and font options and a beautiful new reading view that removes distractions and noise from the page.
According to the LinkedIn Official Blog, the new desktop publishing experience is currently only available in the U.S. and will be available to international [publishers] soon.